Isn’t it nice to live in your comfort zone: feel confident in what you do, never have any surprises, and always know what to expect?
Yes it feels good, however I would attest that if you want to reach the levels of success you desire in your business, the answer is no.
By staying in our comfort zone we continue to do what we’ve always done and don’t push ourselves to our maximum capacity for excellence!
What makes you comfortable in your business?
- A certain type of client
- Working only with people who you know and like
- Doing what you know best
What makes you uncomfortable in your business?
- Cold calling
- Learning new skills
- Public speaking
- Phone calls
We’re all experts on the production aspect of our jobs.
- if we have a bakery, we are excellent bakers
- if we have a dance studio, we are excellent dancers
- if we have a photography studio, we are excellent photographers
But, what about the other aspects of our small businesses that must be accomplished such as:
- Information Technology
- Graphical Design
Are you comfortable doing all of these things? As small business owners we must wear many hats and sometimes one or many of these are way outside of our comfort zone.
Image what it would be like if we always stayed in our comfort zone.
Stay tuned to discover how stepping outside of your comfort zone can help you reach your full potential!!